You’re invited to join corporate hospitality and marketing leaders who purchase or utilize premium seating and sponsorship in sports, music & major events for a 1.5-day conference. You will gather to share challenges, best practices and exchange ideas with one another, as well as hear from industry experts and teams. It’s an intimate gathering of corporate buyers, teams and providers who are focused on customer and employee premium entertainment.
If you buy premium seating or have seating as a sponsorship benefit at a major venue or premier events such as the Kentucky Derby, The Masters, Super Bowl, U.S. Tennis Association and more, this conference is for you. Come solve your biggest challenges, uncover new opportunities and meet new friends.
Whether you are new to premium seat ticketing and event management or a seasoned professional, there are topics to help you optimize your experiences, streamline your operations and maximize ROI.
This year we are holding this in conjunction with the Association of Luxury Suite Directors (ALSD) Annual conference – the largest membership organization and conference in premium seating. Attendees at their conference include premium seating professionals from:
“For those tasked with managing corporate suites and hospitality programs to meet your business objectives, it is a no-brainer to immerse yourself in the PBG conference to connect with a peer group that is sharing best practices, challenges, and new opportunities. There are big budgets at stake and you owe it to yourself and your company to be an expert in the evolution of the premium seating business.”
Founder & CEO, Suitehop
Listen to Suitehop’s Venue Talk to learn more:
“The Premium Buyers Group was a great opportunity to engage with several of our current clients as well as the opportunity to make personal connections to prospective companies. It was very helpful to gain a better understanding of the challenges, business objectives, processes and best practices from leaders that own hospitality products across the country.”
Executive Director of Business Development & Premium Partnerships, Detroit Lions
Vice President, Premium Hospitality Sales & Service
BSE Global (Brooklyn Nets | Barclays Center)
VP Innovation & Growth
Event Finders USA
Founder & CEO
Winspire Experience Agency
Founder & CEO
Suite Experience Group
Senior Director of Marketing & Strategic Partnerships
College Football Playoff
Director of Marketing & Business Development
Munck Wilson Mandala
Senior Vice President, Sport & Event Ticket Management
Bank of America
Vice President Enterprise Business Solutions
Senior Director of Operations
Eric Taraby Vice President, New Business Development
|12:30 – 1:00 PM||Registration|
|1:00 – 2:00 PM||Opening Remarks & Meet and Greet|
Continuing our tradition from 2019, we’ll spend some time getting to know one another and sharing goals for the conference
|Michael Myers, Owner & CSO, BirdieBox|
|2:00 – 5:00 PM||Panels & Breakout Sessions|
|– Innovation & Technology Around the Live Event Landscape|
– ROI on Tickets & Hospitality
– Gifting & In-Suite Experiences
– Food & Beverage
– Buyer Motivations – How to Choose the Right Sport, Event and Experience
– The Secondary Ticket Market
|5:00 – 7:00 PM||Cocktails & Networking|
Join the ALSD for their Opening Night on the Tradeshow floor
|7:00 PM||Buses Depart for Venue Tour at Globe Life Field, Home of the Texas Rangers Baseball Club|
Join the ALSD for an exciting night of food & fun and a venue tour with 1500 folks from various leagues and venues
|8:30 AM||Buses depart|
|9:30 – 10:15 AM||Opening Remarks & Keynote|
|9:15 – 12:00 PM||Breakout Sessions & Panels|
Suiteholder & Premium Seating Basics Track
Hosted by: Morgan Denton, EventFinders USA
|Breakout Sessions & Panels|
For the Seasoned Veteran
|Session 1: I Have a Suite, Now What? |
New to managing tickets, seating and finding the right event? Learn the basics of how to best utilize and operate your premium seating & suite(s) – everything from ticket distribution to food & beverage.
Session 2: How to Use Premium Seating as a Strategic Weapon
Hear about best practices and examples of how other organizations are utilizing their premium seating to build key relationships and grow their business.
Session 3: Mobile Ticketing
What is it? How do I use it? Have your guests been challenged with it? Hear why it’s used and how to distribute and use effectively.
Session 4: Experiential Events
Learn and discuss key events that companies are using to entertain, how to decide where to spend your budget and who to call to get the best experiences possible.
|Session 1: Best Practices in Ticket Management|
From software to distribution to compliance. How organizations large and small handle the challenges.
Session 2: Sponsorship & Ticket/Event Management
How does brand sponsorship impact ticket and event management? Should these offerings be bundled and groups collaborate to improve experience and ROI? How can they speak the same language and shared goals?
Session 3: A New Generation, New Experiences Required
Millennials seek and spend money on unique experiences. They are now taking over leadership positions in organizations. What will be required to win their hearts & minds?
Session 4: The Veterans RoundTable
Bring your topics of interest, tips and challenges for an interactive discussion with a group of veteran ticket management and hospitality professionals.
|12:00 – 1:30 PM|
Lunch & Pace Car Experience
Ride in a 500hp Custom Pace Car Camaro SS, the official Pace Car of Texas Motor Speedway. Driven by trained track staff.
|1:30 – 3:00 PM||The Experience Showcase|
Accessibility to the best events, venues and experiences all in one place
|3:00 – 4:30 PM||What’s On Your Wish List?|
The industry is changing but many things have stayed the same. Bring your thoughts and ideas on your wish list for what the industry should look like in 5 years.
|4:30 PM||Buses Depart for Venue Tour|
Another night of food, fun and a tour with the ALSD participants
Note: Schedule and topics are subject to change
Corporate Attendee Registration:
Early Bird Registration prior to April 15: $500/person; $600 after April 15
Conference Registration Includes:
Non-Corporate Attendee Registration:
Attendance at the conference is limited to corporate buyers of premium seating and sponsors. Contact us at email@example.com for more information.
SHERATON DALLAS HOTEL
400 North Olive Street
Dallas, TX 75201
June 21-24, 2020
Last Day to Book for Conference Rate: Wednesday June 3, 2020
Have questions? Please provide your contact information and we’ll follow up.