Monday, June 22 – Location: Sheraton Hotel, Olive Street

12:30 – 1:00 PMRegistration
1:00 – 2:00 PMOpening Remarks & Meet and Greet
Continuing our tradition from 2019, we’ll spend some time getting to know one another and sharing goals for the conference
Michael Myers, Owner & CSO, BirdieBox
2:00 – 5:00 PMPanels & Breakout Sessions
 Topics include:
Innovation & Technology Around the Live Event Landscape
– ROI on Tickets & Hospitality
– Gifting & In-Suite Experiences
– Food & Beverage
– Buyer Motivations – How to Choose the Right Sport, Event and Experience
– The Secondary Ticket Market
5:00 – 7:00 PMCocktails & Networking
Join the ALSD for their Opening Night on the Tradeshow floor
7:00 PMBuses Depart for Venue Tour at Globe Life Field, Home of the Texas Rangers Baseball Club
Join the ALSD for an exciting night of food & fun and a venue tour with 1500 folks from various leagues and venues

Tuesday, June 23 – Location: Texas Motor Speedway

8:30 AMBuses depart
9:30 – 10:15 AMOpening Remarks & Keynote
9:15 – 12:00 PMBreakout Sessions & Panels
Suiteholder & Premium Seating Basics Track
Hosted by: Morgan Denton, EventFinders USA
Breakout Sessions & Panels
For the Seasoned Veteran
Session 1: I Have a Suite, Now What?
New to managing tickets, seating and finding the right event? Learn the basics of how to best utilize and operate your premium seating & suite(s) – everything from ticket distribution to food & beverage.

Session 2: How to Use Premium Seating as a Strategic Weapon
Hear about best practices and examples of how other organizations are utilizing their premium seating to build key relationships and grow their business.


Session 3: Mobile Ticketing
What is it? How do I use it? Have your guests been challenged with it? Hear why it’s used and how to distribute and use effectively.


Session 4: Experiential Events
Learn and discuss key events that companies are using to entertain, how to decide where to spend your budget and who to call to get the best experiences possible.
Session 1: Best Practices in Ticket Management
From software to distribution to compliance. How organizations large and small handle the challenges.


Session 2: Sponsorship & Ticket/Event Management
How does brand sponsorship impact ticket and event management? Should these offerings be bundled and groups collaborate to improve experience and ROI? How can they speak the same language and shared goals?

Session 3: A New Generation, New Experiences Required
Millennials seek and spend money on unique experiences. They are now taking over leadership positions in organizations. What will be required to win their hearts & minds?

Session 4: The Veterans RoundTable
Bring your topics of interest, tips and challenges for an interactive discussion with a group of veteran ticket management and hospitality professionals.
12:00 – 1:30 PM
Lunch & Pace Car Experience
Ride in a 500hp Custom Pace Car Camaro SS, the official Pace Car of Texas Motor Speedway. Driven by trained track staff.

1:30 – 3:00 PMThe Experience Showcase
Accessibility to the best events, venues and experiences all in one place
3:00 – 4:30 PMWhat’s On Your Wish List?
The industry is changing but many things have stayed the same. Bring your thoughts and ideas on your wish list for what the industry should look like in 5 years.
4:30 PMBuses Depart for Venue Tour
Another night of food, fun and a tour with the ALSD participants

Note: Schedule and topics are subject to change